December 7, 2022

Silicon Business

Business 500


What Was All That Media Monitoring Talk About?

The 3rd installment of HBO Max’s hit series “Succession” was one of the most very predicted seasons of television in 2021. For these who really don’t watch, Succession follows the dysfunctional Roy family members, whose patriarch, Logan Roy, owns and operates the premier media and enjoyment corporation in the globe.

The next time ended in thrilling vogue, with Kendall Roy, Logan’s son, double-crossing his father in a surprising press meeting where by he was meant to take the fall for a enterprise scandal, but as a substitute implicated his father in the scandal and a host of include-ups and illegal exercise.

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Rather, let us talk about how Season 3 commenced with Kendall Roy targeted on having his media checking applications and system in put as he receives prepared to consider on his father and snatch his media empire absent.

As Kendall leaves the press conference, he asks his bumbling cousin Greg to start out checking the media and standard public for reaction to his assertion about his father. Greg, who in no way really understands what is going on in any problem, agrees to aid without having comprehending what specifically is included he is basically striving to manually maintain monitor of the reaction to Kendall’s press meeting across all of the online and social media until eventually a much more formal resolution is offered.

Clearly, this method fails, and it fails in hilarious style (at one particular place, Greg responds to Kendall by saying that his most important takeaway from the media protection is that “the world-wide-web is big”). He is left seeking to produce down individual tweets, which is both of those humorous and pathetic. But placing the humor of the problem aside, this episode would make a salient stage about the importance of a actual-time media monitoring system, primarily all through a huge information function or crisis. Trying to track all the pertinent media and community sentiment for a model is difficult, as Greg shown.

But even a answer like Google Alerts, or a platform that does not offer accessibility to all media kinds, is not plenty of in the most important moments for a manufacturer. Fairly, an all-in-one particular Gained Media Suite that gives tracking and sentiment evaluation for Tv, radio, on the net information, social media and podcasts is what Kendall Roy – and all businesses and manufacturers anxious with their media coverage – desired as he well prepared to get on his father.

Succession is a person of the most critically-acclaimed and well known displays on Television set today, but simply because of the media and PR emphasis of the present, there are lessons to be figured out for any person in communications, PR or media. In the time 3 premiere, the lesson was obvious – do not get caught like Kendall Roy did, without the need of a complete media monitoring software in spot.