June 8, 2023

Silicon Business

Business 500

Marketing is Never One Size Fits All


Marketing and advertising is under no circumstances 1 dimension matches all. H2o Top quality companies will need to seize the possibility to increase as far more family members emphasis on high-quality drinking water.

Here’s the Story

There’s an outdated story about two footwear salespeople who ended up despatched to a tropical island:

Immediately after paying out a working day walking around the island on the lookout for opportunities, the very first salesperson emailed the home business office: “Sending my samples back again ASAP. No one particular in this article wears sneakers.”

The 2nd salesperson also put in the day hunting for prospects. Returning to the resort that night, salesperson number two also sent an e-mail: “Send me more samples ASAP. No 1 listed here wears sneakers!!”

As we shift into the post-pandemic entire world, the h2o good quality field is poised to go on escalating.

Transferring Forward

Due to the fact of Covid’s consequences on our life – sheltering-in-spot, bodily distancing, reduced vacation, unique paying out priorities and a lot more – purchaser patterns have changed. Several home owners have manufactured enhancements in their homes, which consists of increased excellent h2o and air items. But other households haven’t taken the step.

What we discovered more than the earlier few a long time is that 24/7 entry to excellent h2o is a massive precedence.

Many dealerships are seeking for ways to change their organizations to satisfy freshly accessible purchasers with good new devices.  Other than the tried and accurate, there are new solutions in direct technology. Seem for upgraded technology, like easy-to-make postcard marketing and advertising, zoom appointments, new automation know-how, and cellular apps.

Option for Development

The base line of this post is that if your water high-quality organization manufactured it by means of the hard instances, it can go as a result of the roof now.  There is so significantly national awareness on h2o high-quality and the age of institutional drinking water methods. It will become every single homeowner’s, every parent’s own obligation to insure quality h2o for their households from a private POE or POU perspective.

I am personally looking forward to the impending WQA Conference this April. We’ll be in Booth 857. It will be fantastic to see the latest items and services in water procedure

Remain safe and wholesome and at the identical time focus on trying to keep your business moving forward in a constructive direction. Immediately after all, as the 2nd footwear salesperson acquired at the beginning of this publish, if the shoe matches, use it.


Reprinted from Drinking water Quality Goods Magazine, Info Dale’s Marketing and advertising Column – March 15, 2022



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