May 22, 2024

Silicon Business

Business 500

How domain names play a role in voice search 

The user experience of search engines is always improving as they develop at a rapid rate. In many instances, the availability of voice search has reduced the need for typing out your inquiries. A voice assistant now powers every phone and computer (such as Siri, Google Assistant, Cortana, and more). Voice-first gadgets like the Amazon Echo and Google Home are becoming very prevalent. 

The future is looking bright for voice search, and for good reason. Voice search is far quicker than typing out a query and produces results much more quickly. The answer can be obtained without even looking at the phone or other gadget. 

For small and medium enterprises, voice search optimization is a fantastic approach to draw visitors to their website. 39% of voice searches, according to Google, are for additional business information. This is particularly valid for small local enterprises. You’ll do better in voice search the more you develop your local brand presence. Such localised questions as “Where can I get the best burrito in Los Angeles?” are common. Alternatively, “Best hair salons around Sunset Boulevard.” 

The amount of visits to your local store, office, or working space can be increased by presenting information about your local business such as the location, business hours, images, etc. 

With this article, we seek to lay emphasis on how domain names can play a vital role in voice search and how it can benefit you in the long run. So, while doing domain registration too, you can take some of these factors into consideration from a voice search point of view.  

Let us understand in detail as to how domain names play a role in voice search.  

1. Get domains that are suitable for voice searches. 

Being successful in voice search results can be greatly aided by choosing the appropriate domain name. The likelihood that the voice search assistant will find your website is increased if your domain name is purposefully clear and contains relevant keywords. 

Make sure your domain name contains the following qualities to make it the most voice search-friendly: 

  • It is brief and easy to understand 
  • It doesn’t contain any hyphens, numbers, or unusual spellings 
  • It contains many keywords 

Your hidden weapon for outranking the competition and performing well in voice search could be your domain name. In fact, there is a growing demand for new domain extensions like.tech,.store,.online,.space, and more. They enhance the voice search for your domain name. 

2. Employ organic speaking patterns 

Voice searches and text-based searches are significantly dissimilar. People like to type their search query in as few words as feasible. When they use voice search, though, they will word their question as if they were speaking to a different person. People can converse at 150 wpm, yet they can only type about 40 wpm on average. Make longer-tailed enquiries since they seem more genuine when spoken. 

Imagine that you are searching for websites that sell Batman posters using voice search. A domain name like www.batmanposters.online has a better chance of winning this battle than the other rival websites. The advantage of having keyword-rich domain names is that. Just keep in mind to employ more conversational sentences and phrases on your website and in your content rather than relying just on one-word, sterile keywords. 

Google frequently responds to voice search requests with succinct, 29-word results, claims a Backlinko study. This means that you should avoid using any really technical language in your replies and instead make them brief, basic, and clear. 

3. Ensure local search optimization 

58% of consumers use voice search to discover information about nearby businesses, according to study. Consider how frequently you have looked for items that are “near me” in your searches. 

Localized searches now include specific towns or neighbourhoods in addition to the city or state. Local businesses would be wise to take this into consideration when selecting a domain name. For someone shopping for clothing in Queens, New York, www.queensapparel.store is a good, local VSO-optimized domain name. 

With pertinent domain extensions like.store,.tech,.online,.press, and others, you may choose a succinct and unambiguous name that amplifies your company’s identity and location. 

Conclusion 

The voice search era is already here in many ways. The huge opportunity to fuel such searches must be recognised by marketers, company owners, and entrepreneurs, who must then take the required efforts to prepare their material for a voice-first future.  

Hope you have understood this article. In case you have any questions, please share them in the comments section below. Till then, happy reading.  

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