June 5, 2023

Silicon Business

Business 500


Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

NEW YORK Significant Mention — the primary gained media platform — right now introduced a new partnership with Podchaser that will improve Significant Mention’s podcast checking services. The integration of Podchaser data will allow for makes to properly observe and evaluate the effect of brand name mentions across podcasting.

Through this partnership, Podchaser — the world’s most sophisticated podcast databases — will ability the media checking assistance with strong podcast metadata and worthwhile audience insights, such as listenership, recognition charts, Electricity Score™, and additional.

With this agreement, Vital Point out is now the only all-in-a single earned media platform with Podchaser’s dataset and a podcast seize network built internally. In addition to podcast monitoring, the Essential Point out Gained Media Suite also includes Television, radio, social media and on the net news checking, as nicely as a Media Make contact with Databases.  

“Podcasting has speedily develop into a cornerstone of our customers’ media ideas,” states Zack Jenkins, Senior Vice President of Product sales and Accounting Management at Significant Point out. “We’re thrilled to associate with Podchaser to elevate our podcast monitoring provider and additional extend our Earned Media Suite.”

“The skill of podcasts to shape general public view has been simple,” stated Cole Raven, Co-founder at Podchaser. “We’re excited to help Important Point out as they make podcasting extra transparent for makes and open up exciting alternatives for the sector.”

About Podchaser

Podchaser is the world’s most thorough podcast database — accumulating, enriching, and distributing podcast insights to power discovery for listeners, podcasters, and makes. Find out extra at https://www.podchaser.com.

Podchaser media contact: Dave Keine, dave@podchaser.com

About Essential Mention

Public relations, communications and promoting experts depend on Critical Point out to monitor, measure, share and develop their brand names across the full media landscape. Essential Point out presents actual-time media checking, intelligence, analytics and media contact details for broadcast tv, radio, on the internet news and social media. Master more at https://www.criticalmention.com.

Significant Mention media get hold of: Eric Lebowitz, elebowitz@criticalmention.com