Yesterday — #MartechDay, yay! — we launched the world-wide 2022 marketing and advertising technological know-how landscape, after taking a calendar year off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we really created it entirely interactive at martechmap.com, exactly where you can research, filter, zoom, and a lot more. It is fairly wild.
But in spite of its thoughts-boggling scale, the martech landscape has constantly been a sidebar to the genuine tale of how technological know-how is transforming internet marketing. The genuinely cool stuff for me is how marketers leverage these tools with technique, expertise, and imagination to reach amazing outcomes for their enterprises and their consumers.
This is why The Stackies: Advertising Tech Stack Awards are my beloved neighborhood function in the martech marketplace. Every calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They frequently shout-out to the particular solutions they use. But the most effective kinds express how they consider about their stack conceptually. How does it match into their organizational operating process? How does it assist their purchaser journey?
Collectively, they give us some perception into how martech is becoming applied.
And, mainly because it is also a pleasurable awards system, several design and style their stack slides with a small more pizzazz. Not automatically pertinent to the stack’s mission, but entertaining to see.
This 12 months, 32 organizations despatched in stack illustrations. You can see all of them in the totally free State of Martech 2022 report we introduced yesterday — The Stackies start out on page 31. (And if you want to watch the kinds from former several years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per experienced entry to a non-financial gain. In the past, we’ve donated to corporations that boost variety and inclusion in martech. This 12 months, provided the horrible condition in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Each individual yr, we also choose five “winners” for the awards. I set winners in prices because, when the kinds we choose are brilliant examples of martech stacks that have brought a little something specifically useful or resourceful to their visualization, all people who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this wonderful corpus of authentic-entire world stack illustrations.
4 Successful Stacks from 2021, Up-to-date for 2022
My gratitude is particularly enormous for organizations who enter The Stackies several many years in a row. They give us a window into how martech stacks evolve around time, technically and conceptually.
4 of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this yr with up-to-date slides, and wow, they’re critically brilliant. They entirely qualify as winning entries once more.
Even so, we wished to spread the like a little bit to contributors who did not just gain previous yr. So even though we didn’t choose them as winners for 2022, they really are entitled to to be regarded as “standing winners” from final yr.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to lead to The Stackies! This sort of a great way to assistance the broader martech community.
5 Martech Stacks from New Winners in 2022
Still, picking five winners among all the remaining good entries was rough. These are the kinds we selected, but I strongly stimulate you to download the total set in the State of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to all those organizations to let them know you enjoy their contributions.
Our five picks, in alphabetical buy:
Again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so lots of amazing entries from the AMA, Annum, Cvent, Digital Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Look at them all out.